In this campaign, we wanted to create a new religion for OFF! called Outdoorsyism that encourages people to join and convert to outdoorsyists. It looks and feels like a mysterious cult that will grab people's attention and curiosity.
AD: myself / CW: Cailyn Wesstrom
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/5107ee1ddb50ca1e8cc028b9fff63292/76c53218-9702-4332-9ce5-b70c73874e1b_rw_1920.jpg?h=45fa7b8908b3869ea7ec647712102faa)
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